You might not be able to pinpoint the minute you became addicted & obsessed with certain TV shows, but Netflix sure can!

According to the streaming player’s research, fandoms are created through specific plot lines and cliffhangers, not through a pilot episode.

They analyzed 25 shows- both Netflix original series and other network shows- and found that viewers were on average, hooked by the 4th episode. Other shows took a shorter time with 2 episodes, while others took 8, which is actually more than half a season for some shows.

“In our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot,” Ted Sarandos, chief content officer for Netflix, said in statement. “This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.”

They determined that a “hooked” episode meant that 70% of people went on to watch the complete full season.

They’ve even broken which episode was the winner based on various TV shows:


Fuller House – episode 4 when Jackson tried to help Ramon skip school

Gilmore Girls – episode 7 when Lorelai learned about Rory’s romantic moment with Dean and invited him over

Grey’s Anatomy – episode 2 when Meredith attempted to save a newborn while almost losing her career

How To Get Away With Murder – episode 3 when Annalise began representing the star linked to Lila’s dissapearance

Jessica Jones – episode 4 when Jessica wants to find out who is spying on her

Stranger Things – episode 2 (no spoilers)

Credit: Netflix

Credit: Netflix


More episodes:


  • Arrow: Episode 8
  • Bates Motel: Episode 2
  • Better Call Saul: Episode 4
  • Bloodline: Episode 4
  • BoJack Horseman: Episode 5
  • Breaking Bad: Episode 2
  • Dexter: Episode 3
  • Gossip Girl: Episode 3
  • Grace & Frankie: Episode 4
  • House of Cards: Episode 3
  • How I Met Your Mother: Episode 8
  • Mad Men: Episode 6
  • Marco Polo: Episode 3
  • Marvel’s Daredevil: Episode 5
  • Once Upon a Time: Episode 6
  • Orange is the New Black: Episode 3
  • Pretty Little Liars: Episode 4
  • Scandal: Episode 2
  • Sense8: Episode 3
  • Sons of Anarchy: Episode 2
  • Suits: Episode 2
  • The Blacklist:Episode 6
  • The Killing: Episode 2
  • The Walking Dead: Episode 2
  • Unbreakable Kimmy Schmidt: Episode 4




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