McDonald’s connoisseur’s who have been suffering without the dollar menu are going to like this.
The restaurant chain, which has been facing heavy competition in the US, announced that it will launch a new value menu by next year.
According to the company, the new menu will be a replacement to their beloved Dollar Menu, which customers loved but franchises hated.
However; it seems 100% of franchises are backing the highly-anticipated successor. Has McDs found a way to offer up cheap deals and still make it profitable?
“You have to have some everyday value because a decent portion of that business is very price-sensitive,” said Michael Halen, an analyst at Bloomberg Intelligence.
The chain saw a better-than-expected thanks to the cold beverage value promotion and the McPick 2 deal, which lets customers buy two menu items for $5.
It’s simple logic – people love promotions and they are willing to spend their money.
I’d have to agree – I’ll pay a bit more for a good value burger but do have moments when I just want a dollar McChicken!
According to the company, the new value menu will offer items priced from $1 to $3.